BigCommerce is the name you will hear in the B2B space. But does BigCommerce have the same options as some of the other sophisticated platforms such as Magento, with a security layer to enable procurement flows, quoting functionality, and catalog release process? Even for the omnichannel experience, you might need an external POS. But one thing it does offer is a very strong variant layer, which might be helpful for brands that might offer customizable options for each style. These variants might also be helpful for industrial brands that might have dimensional inventory. BigCommerce also has headless options to work with other best-of-breed options, such as using it with WordPress. So which companies would appreciate BigCommerce and which one would not?In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss BigCommerce capabilities. We discussed their capabilities in the B2B market and if they are comparable with other B2B platforms in the market. Finally, we discussed their unique capabilities for the B2C market and why these capabilities would be critical for those segments.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.