Building information architecture for e-commerce companies is not easy. Most e-commerce companies serve B2B and B2C, so they need customer-facing websites along with an ERP. But then, with the blurring business models, e-commerce companies, especially those that are DTC, are expected to do a lot more, including managing their complex warehouses and sometimes their fleet for the last-mile delivery if 3PLs may not be as cost-effective or might not be able to meet the lead time requirements of the customer. In addition, these fleets might soon need IoT devices and GPS to appropriately track the driver compensation and provide the tracking to compete with the likes of Uber Eats, which will increase the complexity of the architecture further. Also, just like Google started creating partnerships with big-box retailers to provide the product and store experience, more e-commerce companies will start creating similar partnerships or open their experience stores, complicating the architecture further.In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss implementing systems for e-commerce companies. We covered many grounds, including several e-commerce stories and the role of the PIM system in the E-commerce architecture. Finally, we discussed several scenarios to handle e-commerce architecture challenges, such as when multiple ERP systems feed a single website vs. multiple brands sourced from a single ERP system.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.