This week on the podcast I am joined by Laura Munkholm. Laura is the president and co-founder of Walla Software, an all-in-one business management platform for boutique fitness studios. As one of only two female executive leaders in FitTech, Laura is highly unique in that she deeply understands the Walla user. Not only has Laura taught yoga herself, she's also led a boutique studio chain in doubling their revenue within 12 months, consulted for hundreds of studios around the world, built communities around fitness software, and spoken at dozens of conferences on sales, retention, and customer success - and what your software has to do with it. In this week's episode, we are talking about Laura's journey with yoga and how she came to work with boutique yoga studios doing management and consulting. She shares some of the top business lessons she's learned, the challenges that yoga studios are facing, and how a great software can help to improve your yoga studio and business. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. This episode is also brought to you by MagicMind. As yoga teachers and business owners, we are often juggling a million things at once so productivity and efficiency are super important! That’s why I am very excited to be partnering with MagicMind. MagicMind is a productivity drink that is made of all-natural ingredients and has adaptogens to help decrease stress, nootropics that boost blood flow, and Matcha to help keep you focused. I am super sensitive to caffeine, which means that I can’t pound coffee all day to stay energized and productive and that’s one of the reasons that I love MagicMind. There is minimal caffeine so you can get energized without getting the caffeine jitters and then the caffeine crash. Whether you are someone that needs a boost of productivity in the mornings or the afternoons, MagicMind is the perfect drink! I love to use MagicMind for a quick pick-me-up during the afternoon lag and I love to make it as a Matcha Latte! It’s healthy, it tastes great, and it helps me get into my flow state. If you’d like to experience the benefits of increased productivity and mental energy, you can get MagicMind at www.magicmind.co/yoga and use code yoga20 for 20% off. In this episode: Laura’s yoga journey The rewards and challenges of running your own yoga studio Lessons learned managing and consulting for multiple yoga studios The value of non-competitive yoga business communities Spotting opportunities in the yoga/health industry Giving yourself permission to make imperfect decisions Current yoga business challenges How to invest in the consistent practice of marketing Building an all-in-one business management platform for boutique fitness studios How Walla addresses fitness studio pain points Guest Links: Website: https://www.hellowalla.com/business-of-yoga Email: Laura@hellowalla.com