This week on the podcast, I am joined by Julie McCoppen! Julie is the co-founder and CEO of MOGA Moms and is an expert in holding space for yoga teachers and the moms they serve with their MOGA businesses. In this episode, we're diving into Julie's journey with yoga and what inspired her to become a yoga teacher, as well as why she decided to niche down into serviving moms and teaching pre and post-natal yoga. We also discuss niching down, why yoga teachers should discover their niche, how yoga teachers can make more money by niching, and much more. Enjoy!   I am thrilled to announce that I just launched a bonus podcast called M.B.Om: Behind the Scenes over on Patreon. After releasing hundreds of podcast episodes, I want to create content that dives deeper into helping yoga entrepreneurs thrive and elevate their businesses. This where M.B.Om: Behind the Scenes comes in! Each week you will get bonus content from the weekly guest or me diving deeper into how you can take the teachings and apply them to your business. This podcast is designed for yoga teachers & studio owners who are ready to take it to the next level. If you enjoy M.B.Om, but have been looking for an affordable way to learn more, this is it! For less than the cost of 2 lattes per month, you will get never before heard content that you can't access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga ------ I am so excited to welcome back OfferingTree as our sponsor. You’ve heard me talk about them in the past and many of you are already among their growing community of happy OfferingTree users. With everything that goes into running your yoga business, OfferingTree created a single platform that can solve all your marketing and time management headaches. With a single account, you can create a website in minutes, set up a newsletter, create a blog, schedule classes and take payment. The great part is that all of OfferingTree's features work seamlessly together, so you don't need to pay for and manage five different services ... instead you get it all in one easy, affordable package. And now the big news....OfferingTree makes it easy for you to manage memberships. Annual, semi-annual, tiered offerings. Regardless of types of memberships you offer, you can create them in OfferingTree with the ease of use OfferingTree is becoming famous for. This amazing platform was built by yogis, so you know they get it. OfferingTree also provides helpful tutorials and webinars to keep you growing as a teacher -- it's part of their mission as a public benefit corporation. I love their product and their company. They're providing special pricing for MBOM listeners, so if you want to spend more time teaching and less time managing your digital presence, then check them out at Offeringtree.com forward slash M.B.O.M ... again that's Offeringtree.com forward slam M.B.O.M.