This week on the podcast I am joined by Nate Guadagni from BoYoga. If you've been listening to the podcast for a while now, you'll remember Nate from a few months ago. We did an awesome episode on growing your business through your email list and how to get an email list of 1,000 people! In this episode, Nate and I talk about how to grow your yoga business through serving baby boomers or people in an older population. He shares how he's grown his business this way, ways that you can start diving into this market, how teaching an older population is different than a younger market, and much more. Enjoy! This episode of the podcast is brought to you by OfferingTree. Most wellness professionals struggle with creating a website and a digital presence, so OfferingTree created easy to use software that guides yoga teachers through the process in about 30 minutes. That’s right, you can have a website in 30 minutes!  OfferingTree’s website tools allow teachers to put their schedule on their own branded website and allows their students to book classes and even pay online.  Your OfferingTree website will have a whole host of other tools to help you be a successful teacher like newsletter and a blog, website traffic analytics, search engine optimization, client communication tools and more.  OfferingTree really does make it simple to have a website and takes care of the tech side of teaching.  So if you’ve been putting off creating a website because you think it will be a headache, you should really give them a try.  To get started on your website today checkout offeringtree.com/mbom. Again, check out offeringtree.com/mbom to create your new website today.