This Green Beauty Opinion airs just before Black Friday; the day on which the world experiences a retail rush. With Black Friday now extending to a week – even a month – of heavy discounted prices on everything from big-ticket tech items to small business beauty products, we asked in our previous episode whether we – as beauty consumers and indie beauty businesses – should participate in Black Friday, and if so, in what way. The fact remains that Black Friday is a day indie beauty businesses too can make significant sales and reach out to customers with interesting offers. But, are they being heard in the noise of Black Friday mega deals from mainstream brands? In this opinion short, Formula Botanica CEO Lorraine Dallmeier explains why natural indie brands have a lot to offer beauty shoppers and dispels the myth that only the cosmetics' conglomerates can create high-performance skincare. Listen in to discover why small, natural indie beauty businesses and their products deserve our support all year round and not just on Black Friday.