Natural, indie, clean, green, organic skincare is now commonplace on store shelves and is talked about wherever you are online. This podcast is all about it, but if you’ve listened recently to Green Beauty Conversations, you will have noticed we’ve been focusing more on the topic of natural, sustainable haircare and attitudes to hair. But talk aside, are consumers actively looking to buy natural, more sustainable haircare products? Big, household-name international brands have generally had a comfortable monopoly on our haircare buying habits for decades. But recently, we have seen some high-profile brands having to do product recalls amidst safety concerns. Perhaps this will see shoppers start to question mainstream haircare ingredients. If so, we may have the same situation we did in the early 2010s when a  fear of parabens kickstarted the indie beauty movement. In this green beauty opinion episode, Formula Botanica CEO and podcast host Lorraine Dallmeier asks what it will take for consumers to move away from the mainstream brands and what role indie brands will play in the future of haircare.