Does we really need more beauty brands? No, of course we don’t, we hear you reply. With thousands of beauty products on the market, and with the hundreds more that arrive – often born of celebrity brands and containing trending, so-called high-performance ingredients – it is reasonable to assume the cosmetics’ market is saturated. However, as with all opinions there are counter arguments to explore. In this Green Beauty Opinion episode, Formula Botanica CEO and podcast host Lorraine Dallmeier delves into the question and flips it to ask: “Does the world need more unsustainable beauty brands?”. Listen in for a soapbox opinion podcast that calls out the real problem underlying the majority of mainstream beauty brands – their inability to adopt sustainable practices. We may not need more, but we certainly need different kinds of brands to replace them; the kind of indie beauty brands many of our Formula Botanica graduates launch.