Small Business Saturday is an annual event tha  encourages consumers to support locally owned businesses like ours Small Business Saturday was introduced by American Express in 2010 as a way to promote small businesses in the wake of the Great Recession.This annual event takes place each November nestled between Black Friday and Cyber Monday.In 2011, the U.S. Senate passed a resolution to support Small Business Saturday, and participation in the event has expanded to all 50 states.By focusing on small businesses, the purpose of the event is to highlight their importance in local communities, so they aren't overshadowed by larger competitors... in our case large fertility centers and conventional medicine practices.Small Business Saturday is designed to support all online and brick-and-mortar small businesses. This event is intended to encourage consumers to shop at small and locally owned businesses. That includes retail stores and restaurants as well as other small businesses, such as hair salons, grocery stores, and service-based businesses like The Eudaimonia Center. It also extends to small businesses that exist solel  online.The main goal of Small Business Saturday? To give small businesses a revenue boost during the holiday shopping season and help them compete with their larger counterparts.The best way to support Small Business Saturday as a consumer is to buy locally and encourage friends and family to do the same. That includes shopping at local brick-and-mortar businesses as well as at small businesses that operate solely online. You can also use the #ShopSmall and #SmallBizSaturday hashtags to promote the event on social media.Small Business Saturday gives shoppers an opportunity to show support for local businesses. It's important to remember that this event is designed to encourage people to shop small not only during the holidays but at any time of the year.Support the show