Known as one of the great experts in cause marketing (where a percentage of a product sales go to a charitable cause), David Hessekiel is interviewed by Emma Smith to answer…

Why a company would want to do this
How to find companies that might want to support your cause
And how the landscape has changed over the last 20 years

…all so that you can go and build partnerships that fly off the shelves.

Speakers: David Hessekiel & Emma Smith
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