In this Green Beauty Opinion, Formula Botanica CEO and podcast host Lorraine Dallmeier shares the stories behind a poll she ran on refillable beauty. When asked whether they would go out of their way to clean, return and refill beauty packaging, some 75% of respondents said a resounding yes. While this is an encouraging sign, Lorraine paints a realistic picture of what is actually involved in realising a future where refillable beauty is the norm, not the exception. Some respondents commented that they simply didn't have time to go out of their way to make those refill trips. Others said beauty products were a luxury for them and they wanted shiny new packaging to complete their consumer experience. One said that reuse and refill was better suited to household cleaning products than beauty. However, Lorraine remains ever the optimist that refillable and reusable beauty packaging will prevail for the planet's sake. She challenges us to change our beauty consumer habits and help make refills the norm.