24 min listen
EP149. SBTRCT, brand innovator in solid skincare
EP149. SBTRCT, brand innovator in solid skincare
ratings:
Length:
29 minutes
Released:
Feb 23, 2023
Format:
Podcast episode
Description
Solid cosmetics are growing in popularity in line with our desire for less-is-more skincare and to do right by the planet. They can be multiuse, potentially use less water in their manufacture, strip out water as a “filler” in their formulation, and may not need preservatives. As they are waterless, they can be less weighty to ship thanks to their minimal packaging. For all their virtues however, solid formulations are often seen as fun, cheap and disposable and not attractive enough to deliver high-performance skincare. We may think of them as glorified bars of soap. However, there are innovative, forward-thinking cosmetics brands that are daring to reframe solid formulations to appeal to a more luxury beauty market. When we heard of the brand SBTRCT, we knew we had to find out their secret of making solid beauty not just the norm, but the luxury norm too. In this episode, Formula Botanica CEO and podcast host Lorraine Dallmeier talks to SBTRCT founder Ben Grace about his mission to disrupt the beauty industry and show us that anything is possible; even a facial serum bar perhaps.
Released:
Feb 23, 2023
Format:
Podcast episode
Titles in the series (100)
EP6. Essential Oil Safety with Robert Tisserand: Gemma interviews Robert Tisserand to learn all about essential oil safety in skincare and haircare formulation. by Green Beauty Conversations by Formula Botanica