Visualising through storytelling is a good way to set our sights on what is desireable and possible, and then make the imagined become reality. Beauty brands have long used storytelling to create an appealing narrative about their products. It is in this context that Formula Botanica CEO Lorraine Dallmeier dares to air a new format in this green beauty opinion episode – a short story of life in the beauty industry in 2100. Lorraine helps us imagine what may seem impossible today; a truly sustainable beauty industry – one not driven by ever-more consumerism, but founded on sound sustainability principles. Inspired by her guest on the previous episode, sustainability leader, activist, and artist Khandiz Joni, Lorraine asks us to listen to her hopes for a future beauty industry that has avoided breaching the 9 planetary boundaries – or tipping points of sustainability – Joni outlined.