73 min listen
38 - Angelic Vendette, Alo Yoga
38 - Angelic Vendette, Alo Yoga
ratings:
Length:
41 minutes
Released:
Nov 16, 2021
Format:
Podcast episode
Description
In Ep. 38 of Earned, Conor sits down with Angelic Vendette, VP of Marketing at influencer-favorite activewear brand Alo Yoga. We begin by walking through Angelic’s impressive career journey, from her time at Holt Renfrew, to starting and selling her own digital marketing agency, to leading marketing teams at Sephora, Dolby, and Stitch Fix, before landing her dream role at Alo Yoga. We learn what drew Angelic to the brand, and how Alo Yoga’s “highly entrepreneurial” and “purpose-driven” business philosophy spells success on- and offline. Next, we dive into Alo Yoga’s influencer marketing strategies and organic approach to relationship-building—one that’s inspired partnerships with A-list celebrities like Kendall Jenner and Hailey Bieber. We also hear how Alo Yoga unites its community through global events (nearly 90 a month!), and discuss the importance of investing in brand-building—without expecting immediate ROI—to fuel sustainable growth.
Released:
Nov 16, 2021
Format:
Podcast episode
Titles in the series (100)
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