If you’re reading this, then you are obviously thinking about the future of farming. Join Scott Caine, president of Aimpoint Research, to discuss and learn about the Farmer of the Future 2.0, a new study from Aimpoint Research.  We will cover psychographics, tangible and intangible items, key drivers of change and economic uncertainties for the future of agriculture. Dairy Stream host Joanna Guza dives into the topic below with Scott:
1:21: Farmer of the Future in 2018, why 2.0 now? 
2:32: What is the farm gate 
3:10: Tangible and intangible items
5:04: Generations involved in the study   
6:40: What is psychographics
7:39: Psychographics for the farmer of the future
10:31: Audience segmentation
12:02: National security and food security
13:34: Preparing the next generation
16:32: Geopolitical and economic uncertainties
18:25: Five key drivers of change in agriculture
19:38: Uncertainties biggest impact on ag
21:06: Cybersecurity
23:11: Timeline of key drivers of change
25:08: Who is responsible for sharing the message
28:21: Future predictions
29:53 How to be a farmer of the future   

Special thanks to Pivot Bio for sponsoring this episode.
About the guest
As President of Aimpoint Research, Scott leads the organization in its mission to empower intelligence-driven organizations and give clients a competitive advantage. He's responsible for successfully achieving organizational goals including superior intelligence and operational excellence. 
Scott is a tenured leader with more than 25 years of organizational leadership experience. He has served in organizations ranging from the United States Army, to small boutique data warehousing consulting firms and large enterprises with diverse roles including Marketing, Operation, Business Systems and Sales. 
Through these experiences he has honed and gained a diverse set of skills including strategic and sector operations; marketing, marketing research and competitive intelligence; enterprise planning and organizational development; business modeling and strategy; product development and delivery; and strategic business sales. 

This podcast is co-produced by the Dairy Business Association and Edge Dairy Farmer Cooperative, sister organizations that fight for effective dairy policy in Wisconsin and Washington, D.C.  Become a sponsor, share an idea or feedback by emailing podcast@dairyforward.com.