COVID-19 has impacted the dairy customer of the future and normalized online grocery shopping. Dairy continues to be in the cart. Dairy Stream host Mike Austin talks with Chad Vincent, CEO of Dairy Farmers of Wisconsin, about their marketing strategy towards customers, restaurants and grocery stores, advice for the dairy community to engage with the customer of the future and how to get involved. Thanks to Dairy Farmers of Wisconsin for sponsoring this podcast.  This podcast is co-produced by the Dairy Business Association and Edge Dairy Farmer Cooperative, sister organizations that fight for effective dairy policy in Wisconsin and Washington, D.C.