Welcome to The Business of Sound, a podcast that provides insights and advice to help you make your podcast or podcast campaign more successful. In this episode, host David Segura speaks with Jerry Kolber, co-creator of the children's education podcast, Who Smarted?, and an Emmy-nominated TV producer.
David and Jerry discuss Jerry's transition from TV to podcasting, and how his approach to creating podcasts differs from other mediums he's worked in. They delve into audience growth and marketing strategies, and the importance of building a strong connection with your listeners. Jerry also shares his perspective on the rise of adaptation opportunities for podcasts.
David points out the demand from buyers for "family-friendly" media and asks Jerry what he looked for in a monetization partner. Jerry provides valuable insights and advice for anyone looking to grow their podcast and build a successful brand.
Don't forget to check out Who Smarted? on all podcast platforms or follow them on Instagram @WhoSmarted. Tune in every Thursday for new episodes of The Business of Sound, produced by Erika Miranda and Nick Castner. Please leave a five-star review to help support the show, and follow Glassbox Media on Instagram and LinkedIn. Thanks for listening, and we'll see you in the next episode!

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