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Navigating Ad Attribution in Audio with Oxford Road CEO

Navigating Ad Attribution in Audio with Oxford Road CEO

FromBusiness of Sound


Navigating Ad Attribution in Audio with Oxford Road CEO

FromBusiness of Sound

ratings:
Length:
39 minutes
Released:
Nov 30, 2023
Format:
Podcast episode

Description

Join host David Segura, the CEO of Glassbox Media in our latest podcast as he discusses the evolving audio advertising landscape with Daniel Granger, CEO of Oxford Road. Gain essential insights into leveraging the power of podcasting in today's polarized media sphere, the transformation of traditional and digital audio marketing, and how moral responsibility and brand safety are reshaping the industry. This episode is a must-listen for podcast hosts, media executives, and advertising experts.

Instagram: @glassboxmedia
Linkedin: Glassbox Media

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Send in a voice message: https://podcasters.spotify.com/pod/show/glassbox-media/message
Released:
Nov 30, 2023
Format:
Podcast episode

Titles in the series (26)

The Business of Sound is a podcast hosted by David Segura, CEO of Glassbox Media. In under 30 minutes per episode, the podcast offers valuable insights from industry experts, content creators, and media buyers on the latest trends and innovations in podcasting. Guests come from all corners of the podcast industry to provide actionable advice to earn more money from podcasting. The podcast covers ad sales, monetization strategies, audience growth, new distribution channels, and cutting-edge production techniques, making it a must-listen for anyone in the podcasting industry.