When you’ve spent decades behind the curtain, building brands and platforms for other thought leaders -   what does it take to step into the spotlight and create your own? Our guest today is Scott Jeffrey Miller, Senior Advisor, Thought Leadership at FranklinCovey, as well as a best-selling author, and host of the hit podcast On Leadership with Scott Miller. Scott discusses the ups and downs of his journey into thought leadership, and what it’s like to be on both sides of the fence. Scott has unique insight into what it takes to create a thought leadership platform - both for others, and for yourself! While you can hire talented people to help get your thought leadership off the ground, ultimately you are responsible for your own elevation, through social media, productization, research, and everything else - and that means you need a strong strategy to get your insights recognized. To be successful, you must have a deep understanding of your audience; what they need, what their problems are, and how you can help them. Scott explains how to look beyond simple demographics, and get to the real pain points your content can solve, so that you can connect with them in a meaningful and trustworthy way. We wrap up the conversation with Scott providing key advice for anyone seeking to become a thought leader. He shares where to start, what other successful thought leaders have in common, and what you’ll need to do in order to reach that level of success.  Three Key Takeaways: *  Strategy is constantly changing. In order to keep up you have to be constantly taking in new data and pivoting in real time. *  Have an abundance mindset! Put your ideas out into the world for free while building deeper content that can be paid for by those who need it. * If you want to start building thought leadership, here's your checklist: Read often; post often, and be prepared to play the long game.