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How Franklin Covey uses a thought leadership strategy to drive growth

How Franklin Covey uses a thought leadership strategy to drive growth

FromPredictable B2B Success


How Franklin Covey uses a thought leadership strategy to drive growth

FromPredictable B2B Success

ratings:
Length:
49 minutes
Released:
Aug 12, 2022
Format:
Podcast episode

Description

Scott Miller currently serves as the Special Advisor on Thought Leadership for the Franklin Covey Company and is the host of their weekly podcast series, On Leadership with Scott Miller. Scott also hosts FranklinCovey’s monthly bookclub on Bookclub.com which debuted in April 2021. Additionally, Scott is the prolific author of numerous books, writes a column for Inc. Magazine, and keynotes for clients around the world.

Scott began his leadership journey early as the student body president of his high school where he fell in love with politics. After working on numerous local, state, and national political campaigns, Scott joined the Disney Development Company where for nearly four years he was part of the team that designed and built the famed city of Celebration, Florida.

At the age of 26, Scott left Disney and joined the FranklinCovey Company. There Scott built a 25-year career in the world’s most respected and influential leadership development firm serving in nearly every role imaginable. From a front-line sales person, to a project manager, sales leader, general manager, vice president, chief marketing officer to executive vice president of thought leadership, Scott’s experience at FranklinCovey shaped his views on leadership.

In this episode, he shares how we can use leadership and mentoring to easily drive growth. Insights he shares include:

Should we subscribe to the notion that everyone is a leaderWhy invest in leadership mentoringIs there something to be said for gaining active feedback in a leadership mentoring relationshipIs the idea of building your personal brand in sync with the idea of thought leadershipShould every leader be a thought leaderWhom should we be promoting as leadersWhat should be the foundational elements of a leadership mentoring strategyHow would you identify an up-and-coming thought leader? What would you be looking forWhat kind of mentors should up-and-coming thought leaders be looking forThe counterintuitive perspective that Scott suggests we look for in mentorsMetrics we could incorporate to ensure we are developing leadership mentoring relationships in the right directionand much much more...
Released:
Aug 12, 2022
Format:
Podcast episode

Titles in the series (100)

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more.  We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations. If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com