In this episode of the Perspective Podcast, Scotty talks about the importance of knowing why you do what you do. Most people think it’s what they do or how they do it that matters most when really those are byproducts that stem from your why.
People are attracted to your why. It’s the driving force for what you believe in. It’s the vision that inspires you to inspire others.
In order how to understand and clearly communicate your why Scotty breaks down the Golden Circle concept. Imagine a 3 ring diagram where:

The inner “bullseye” circle is labeled Why
The second middle circle is labeled How.
The third outer circle is labeled What.

When most people start with the outer rings, my goal is to encourage you to work from the inside out.
There are 3 key questions to ask yourself moving forward:

Who are you helping?
How will their lives improve from their interaction with your brand?
How is the world different because your brand exists?

Knowing these will put you on track to build a healthy and successful personal brand. You will be able to attract the right audience and inspire action.
Simon Sinek - "Start With Why"
MLK - “I Have a Dream Speech”
Cory Miller - Behind the Brand Podcast