Location Doesn’t Matter: 2 Ways to Create Successfully Wherever You Live

$What Are You Working Towards Each Day?: This episode of the Perspective Podcast is about finding what you want in life and making a plan to get there. Scotty covers: - His experiences of doubting his abilities and career - Dealing with the voices in your head - Encouraging positive self-talk - Protecting the vision with a plan - Having some enthusiasm in the work you pursue It’s important to be excited about what you’re working towards each day. There’s one thing that’s certain, by not taking action you will continue to stay caught up in the mundane day-to-day routine. Music by: [Blookah](soundcloud.com/blookah) Find me online at: [PRSPCTV\_CLLCTV Perspective-collective.com](Perspective-collective.com)$

5 Steps to Avoid the Comparison Trap and Enjoy the Creative Process: In this episode of the Perspective Podcast, Scotty discusses the dangers of the Comparison Trap. He also gives you 5 steps towards enjoying the creative process so you can break the spell of comparison. These steps are: 1. Find Your Sweet Spot 2. Experimentation 3. Create From an Authentic Place 4. Passion & Enthusiasm 5. Vulnerability ### Takeaways: - **Understand that you are good enough** , but these things never happen overnight for anyone - You need to **have a vision** in order to **enjoy the process and the grind of creating** - **Take your inspiration** and **evolve it into something new and refreshing** - **Plagiarism is never cool** - **Put as much excitement and passion into your work as possible** - People are attracted to those who **relentlessly pursue the things they love** and bring an energy to it - Getting transparent and sharing a vulnerable side of you that people can resonate with w by Side Hustler's Perspective with Coach Scotty Russell

15 min listen

(Pt. 1 of 3) Laying the Foundation for Your Personal Brand: Your Story Will Attract People to Your Cause: This week on the Perspective Podcast Scotty talks about the importance of laying a foundation to building a brand and growing an audience. This is the first of a three part series starting with understanding the valuable asset your story is. The main points he covers are: - Building a successful platform with an audience **starts with knowing who you are, what your gift is and why you’re doing it.** - Along with time, your story is one of your **most powerful and valuable assets.** - When you share your story, **you let others who may be in your shoes realize they are not alone with their struggles and fears**. - _Knowing who you are changes what you do._ - One of the _best ways_ I feel to reveal your story to yourself **is through writing**. - **People will care if you tell a compelling story that frames the delivery towards benefiting them.** Music by: [Blookah](file:// by Side Hustler's Perspective with Coach Scotty Russell

11 min listen

Be Kind & Don't Be a Dick: This episode of the Perspective Podcast is about overcoming the divide that the latest Presidential Election has caused. The election of Trump has seemingly compelled people to lash out and treat people like shit due to their differences. On the other hand, the losing party has lashed out and acted childish as well. It's truly one side against the other and has made the US a breeding ground for teaching and raising the youth up in hate. I believe it's our human duty to get over our differences and look past the barriers of culture, race, religion, opinions, etc. We have to start playing our roles of putting something positive back into the world to show people there is hope for the human race. I don't care if we don't see eye to eye or if I agreement with everything you stand for, but at the end of the day you and I are human and I can accept you. Be kind and don't be a dick. We have enough of them already. by Side Hustler's Perspective with Coach Scotty Russell

8 min listen

(Pt. 2 of 3) Laying the Foundation for Your Personal Brand: Find Your Sweet Spot & Enjoy the Work You’re Best At: This episode of the Perspective Podcast is about finding your sweet spot. It’s the 2nd part of a 3 part series of Laying the Foundation to Your Personal Brand. The sweet spot can be defined several ways: - The intersection of your greatest strength and passion - The intersection of your greatest knowledge / skill with a strong passion point - Being equally good at what you love to do - Your vocation, life’s work or calling Locating your sweet spot helps you place a ladder against the right wall. Instead of climbing up a wall leading down the wrong path, focus on an area of greatest strength and passion. When finding your sweet spot, create two overlapping circles and create a Venn Diagram. Label the left side Strengths and the right side Passions. Finding your greatest strength: 1. Write down what you’re best at 2. Consult a trusted resource 3. Take a S by Side Hustler's Perspective with Coach Scotty Russell

17 min listen

3 Must Listen to Podcasts to Elevate Your Creative Brand: In this episode of the Perspective Podcast, Scotty discusses his current top 3 podcasts that will help you elevate your creative brand. Audio is one of the best formats for learning something new every day on the go. You can consume them while your working, showering, doing yard work or even just relaxing. If you don't have time for books then podcasts are for you. The 3 top podcast Scotty recommends are: 1. [The Creative Pep Talk Podcast](http://www.andy-j-miller.com/cpt/) with Andy J. Miller This podcast is for creatives who are pursuing a career in freelance while making great art for a living. However, it's more than that in my opinion and I believe it focuses on creative personal / professional development. his quirky sense of humor and laid-back approach really elevates his honest advice on building your creative career. He has this magical way of blending metaphors and storytelling to paint a vivid pictur by Side Hustler's Perspective with Coach Scotty Russell

15 min listen

Why Not You? You’re More Capable Than You Think: We all have that inner critic that convinces us that what we want is impossible. I want to object and ask "Why not you?" You're more capable than you think. by Side Hustler's Perspective with Coach Scotty Russell

12 min listen

The Pros and Cons of Being a Consistent and Committed Freak of Nature: _Have you heard of Inktober_? It’s an awesome drawing challenge created by the talented [Jake Parker](http://mrjakeparker.com/inktober) that requires consistency and commitment. Throughout the month of October, artists across the globe are challenged to create a daily drawing. _That’s 31 drawings if you aren’t sure how many days are in October_. :) After being heavily involved in the business side of Perspective-Collective for the past two months, I was eager for a drawing challenge. I’m actually surprised I’ve never jumped at a commitment like this before because I’m infamous for piling projects on my plate. The challenge has recently ended and it solidified that I’m a freakin’ pro at committing to being consistent……..at things that aren’t always best to focus on at a given moment in time. You see, consistency and commitment are great. There are huge benefits to developing these disciplines whic by Side Hustler's Perspective with Coach Scotty Russell

16 min listen

(Pt. 2 of 3) Side Projects Attract Work You Want to Get Paid to Create: ## Paying the Price to Get Paid How many times have you saw someone’s work and thought to yourself, “Man, I wish I could get paid to do something like that.” Did it cross your mind how could anyone know to hire you if you’re not exploring the type of work you want to be known for and better yet, get paid to do? This is your queue for starting a side project in 2017. Side projects as [Lauren Hom](https://www.instagram.com/homsweethom/) likes to call them are [your secret weapon](https://homsweethom.leadpages.co/secret-weapon-side-project/) for getting paid for the type of work you want to create. Let’s hit on it a little more on how side projects will help you attract the kind of work you want to get paid for by telling you a bit about good friend Ben Hagarty, aka [BenRealVSWorld](http://www.benrealvsworld.com/). ## The Long Road to Getting Paid By Your Dream Job My friend Ben Hagarty has be by Side Hustler's Perspective with Coach Scotty Russell

14 min listen

Your 2017 Creative Encouragement | Find the Light Within the Darkness: ## It’s Hard to Appreciate the Good Without the Bad Are you one of those people who is claiming 2016 to be one of the _worst years yet_? This seems to be the overwhelming perspective judging by the media. Yes, 2016 had some low points: - The presidential election - Aleppo - North Dakota Pipeline protest - Racism - Terror attacks - Celebrities passing away - Etc. I could keep going and I’m sure you have a few things on your mind that sucked ass too. However, what are some of the good things happened, specifically in your life? If you reflect long enough I guarantee you could find some high points to balance out the rollercoaster year we’ve experienced. I mentioned it in the previous episode 20 but **it’s hard to appreciate the good without the bad**. Seeing the horrible things going on in the world like the suffering people of Aleppo should make you stop and appreciate every little th by Side Hustler's Perspective with Coach Scotty Russell

13 min listen

(Pt. 1 of 3) Your Side Project Has Greater Creative Potential Than You Think: This 3 part series of starting a side project is inspired by [Lauren Hom's](https://www.instagram.com/homsweethom/) initiative of starting a side project in 2017. She has found massive success in her young career all from creating the type of work she wants to get to paid for with side projects. Her [Side Projects: Your New Secret Weapon](http://Her%20Side%20Projects:%20Your%20New%20Secret%20Weapon) blog series along with a free mini email course are a great place for you to check out if you need some additional inspiration after this podcast series. - Would you believe me if I told you I have a friend who bought a Russian spacesuit on eBay and began photographing himself as just an everyday astronaut in public? What if I told you this silly project is now becoming his full-time business pursuit? The person I’m referring to is my local friend Tim Dodd and he is the creator of the [Everyday Ast by Side Hustler's Perspective with Coach Scotty Russell

13 min listen

Consistency, Craftsmanship, and Community with Bob Ewing: ## Start With a Commitment to Consistency This week I have one of my good friends and role models on the show, Bob Ewing. Bob and I go back a couple years and he’s been someone in the creative community that really shines as an example of one who shows consistency, craftsmanship and is all about building relationships. Currently, he is an Art Director for [Element Three](https://elementthree.com/), Co-Founder of [Inch x Inch](https://inchxinch.org/), a talented letterer and illustrator, kick-ass dad and husband and you can catch him speaking at [Creative South](https://www.creativesouth.com/) here in a few weeks. Bob is the man and I think you’re going to soak up a lot of gold that he has to offer in pushing your creativity to that next level. You can find Bob online at: [Bob-Ewing.com](http://bob-ewing.com/) and on Instagram: [BobEwing\_](https://www.instagram.com/bobewing_/) ## Learning to Draw Again by Side Hustler's Perspective with Coach Scotty Russell

32 min listen

$Consistency, Craftsmanship, and Community with Bob Ewing: ## Start With a Commitment to Consistency This week I have one of my good friends and role models on the show, Bob Ewing. Bob and I go back a couple years and he’s been someone in the creative community that really shines as an example of one who shows consistency, craftsmanship and is all about building relationships. Currently, he is an Art Director for [Element Three](https://elementthree.com/), Co-Founder of [Inch x Inch](https://inchxinch.org/), a talented letterer and illustrator, kick-ass dad and husband and you can catch him speaking at [Creative South](https://www.creativesouth.com/) here in a few weeks. Bob is the man and I think you’re going to soak up a lot of gold that he has to offer in pushing your creativity to that next level. You can find Bob online at: [Bob-Ewing.com](http://bob-ewing.com/) and on Instagram: [BobEwing\_](https://www.instagram.com/bobewing_/) ## Learning to Draw Again$

(Pt. 3 of 3) Laying the Foundation for Your Personal Brand: How Your Why Attracts an Audience & Inspires Action: In this episode of the Perspective Podcast, Scotty talks about the importance of knowing why you do what you do. Most people think it’s what they do or how they do it that matters most when really those are byproducts that stem from your why. People are attracted to your why. It’s the driving force for what you believe in. It’s the vision that inspires you to inspire others. In order how to understand and clearly communicate your why Scotty breaks down the Golden Circle concept. Imagine a 3 ring diagram where: 1. The inner “bullseye” circle is labeled Why 2. The second middle circle is labeled How. 3. The third outer circle is labeled What. When most people start with the outer rings, my goal is to encourage you to work from the inside out. There are 3 key questions to ask yourself moving forward: - _Who are you helping_? - _How will their lives improve by Side Hustler's Perspective with Coach Scotty Russell

14 min listen

You Have the Power to Make Your Name Mean Something: ## You C **an Make Whatever Name You Choose Mean Something Over Time** Have you heard of [Gary Vaynerchuk](https://www.garyvaynerchuk.com/), aka Gary Vee before? Chances are you probably have if you’ve been paying attention to the social media / entrepreneur scene. I feel like he is a dude you either love or hate due to his bravado or profanity. One thing is for certain, people know of him because he made his name mean something. As an immigrant from the Soviet Union, Gary helped his dad transform his notable [Wine Library](https://www.youtube.com/user/WineLibraryTV) business to a powerhouse though YouTube vlogging. From there, he’s gone on to build the multi-million dollar social media business, [Vayner Media](http://www.vaynermedia.com/culture). Vaynerchuk or Gary Vee wouldn’t mean _anything to anyone_ if he didn’t bust his ass and pour his soul into what he was passionate about. Picking a name for your brand by Side Hustler's Perspective with Coach Scotty Russell

16 min listen

How to Experience Creative South Like a Champ in 2017: ## **The Do’s & Don’ts of Attending Creative South (From My Perspective)** Are you feeling a bit stagnant in your work and desperate to get around like minded creatives? If so, then it’s time you attended a conference like [Creative South](https://www.creativesouth.com/). Here in a few weeks, April 6-9 to be exact, hundreds of people will invade the tiny downtown Columbus, GA area. When you arrive, there is a buzz in the atmosphere as you know you’re around the right people. Shit, the tagline is even _“Come as Friends, Leave as Family,”_ and this couldn’t be truer. In 2015, I attended Creative South for the first time it sparked a massive swing of momentum in my life. There were several reasons I purchased the ticket because I: - felt compelled to try something different. - needed to surround myself with like-minded individuals who are doing what I strive to do. - needed to get out of my comfort zone a by Side Hustler's Perspective with Coach Scotty Russell

21 min listen

11 Life Lessons Learned From Loving Pizza: ## Notify the Universe and Show the Work You Want to Get I can remember way back during the bowl cut and JNCO days as a kid and how lit Friday nights were. I’d lounge on the couch watching TGIF and have a whole frozen pizza to myself. Ya, those were the good days. It sparked my obsession with pizza because I grew up picky with a small desire to try other foods. Don’t get me wrong, a frozen pizza is still a delight, but I’ve graduated to delivery and I’m not talking Digiorno. I’ve been doing little pizza doodles forever yet I never really started sharing them till the past few years. I’m learning to embrace this little quirk of mine because: 1. it reminds me that I don’t always have to take myself so seriously 2. it reminds me to have fun and constantly experiment While the context behind this seems random, I assure you there is a point to this all. I recently came across this sweet [Dominoes Pizza box design](https://i by Side Hustler's Perspective with Coach Scotty Russell

20 min listen

(Pt. 3 of 3) 3 Ingredients for Getting Exposure On Your Side Projects: ## Give it Some Time and Enjoy the Creative Process Along the Way It may feel impossible getting exposure when you’re just starting to pursue your creative path. Believe me, I’ve been there. I spent over 25 years of my life believing that having a successful art career was impossible. As I’ve become more intentional with my side projects and have seen the potential, my mindset has drastically shifted. Think about it, **technology is in your favor** if you _start today_. It’s so easy to connect with someone on the opposite side of the globe within seconds. Not to mention that more and more people in the world are getting access to the internet every day. I really do believe that you are _one_ scroll or swipe away from **having your life changed**. Creating the right side project(s) and following these 3 ingredients will aid you in getting more exposure for your work. These ingredients a by Side Hustler's Perspective with Coach Scotty Russell

17 min listen

Creative Decision-Making: If It's Not a Hell Yes, It’s a Hell No: ## The Power of No & the Value of Your Time This past April at Creative South, I got to listen to a panel discussion by [Marc Hemeon](https://twitter.com/hemeon) and [Joel Beukelman](https://twitter.com/_bklmn) of [Design Inc.](https://www.designinc.com) which links companies and freelancers together. Scratch that, according to Marc, design panels suck so they turned it into a quirky session about [70ish Life and Business Lessons for Designers](https://medium.com/@hemeon/70ish-life-and-business-lessons-for-designers-9d8c5b9e3476). What made it even more enjoyable was the Always Sunny in Philadelphia theme music in the background along with the energy and humor they injected into the presentation. One of the biggest takeaways that punched me in the gut was when they said: _“If it’s not a Hell Yes, then it’s a Hell No.”_ This spoke volumes to how I used to take on work simply out of financial scarcit by Side Hustler's Perspective with Coach Scotty Russell

15 min listen