87 min listen
Safeguarding a University's Brand Identity and Culture with Katie Vogel
Safeguarding a University's Brand Identity and Culture with Katie Vogel
ratings:
Length:
46 minutes
Released:
Apr 13, 2023
Format:
Podcast episode
Description
On this episode of the In the Club Podcast by Club Colors, we speak with Katie Vogel, the Licensing Manager for Creative and Digital Works at the University of New Hampshire. In her role, Katie ensures that she protects the copyrights and trademarks of the University of New Hampshire. She also ensures that the brand is being managed with fidelity and is appealing to a vast group of stakeholders.With a brand vision to make opportunities accessible to everyone, the school releases marketing materials that embody the journey to becoming a Wildcat. Katie emphasizes the importance of communicating this vision outward to the campus community and alumni, making sure that the brand guidelines are publicly available.As always, stick around as Katie shares her best advice on seeking mentorship, as well as answers questions on active listening and the top 3 people she would collaborate with on this episode's Hot Iron with JMo!HIGHLIGHT QUOTESKatie's advice on mentorship and active listening - Katie: "Choose your mentor wisely and make sure you're always actively listening. And with the active listening part, people show their colors, they show their true identities if you just spend time actively listening to them. You're able to be able to piece out their values."The perspective education teaches increases chances of success - Katie: "I think one is exposing you the student to different perspectives and that's what a true education is. It's not supposed to be talking at you. It's supposed to be collaboration and understanding what everybody is bringing, bringing their experiences, and looking at it through different lenses."Connect with Katie in the links below:LinkedIn | WebsiteIf you enjoyed this episode of In the Club Podcast by Club Colors, please leave us a review on your favorite podcasting platform!
Released:
Apr 13, 2023
Format:
Podcast episode
Titles in the series (83)
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