What is a brand? How do they work? How do you separate the marketing fluff from fact?
If you want to build commercial value from marketing investments this is a mandatory listen.
Listen to Dr Ethan Decker. A former ecologist who is now an applied brand science professional based in Boulder, Colorado.
Nothing more needs to be said.
Skip to the 5-minute mark if you want to skip the intros and Champagne sipping.