In today's episode, we've got a real treat for you. We're diving deep into the world of corporate nonsense, and we've brought in a true expert on the subject, Martin Lindstrom, author of "The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS." Martin is here to help us navigate the treacherous waters of corporate nonsense and chart a course towards a more sensible, purpose-driven, and empathetic business world.
Segment 1: What is Corporate BS and Who's Affected?

We kick things off by defining corporate BS and shedding light on why it's a pervasive issue in today's business world.

Martin shares insights into the types of businesses that are most affected by corporate BS and why it's critical to address this problem.


Segment 2: Auditing Your Business for Corporate BS

Discover how to conduct a thorough audit of your organization to identify and eliminate corporate nonsense.

Martin outlines practical steps and strategies for pinpointing the areas in your business that are most vulnerable to BS.


Segment 3: The Critical Role of Purpose

We delve into the role of purpose in combating corporate nonsense and explore why a clear sense of purpose is crucial for organizations.

Martin shares inspiring stories of companies that have successfully aligned their operations with a meaningful purpose.


Segment 4: The Surprising Role of Empathy

Empathy isn't often associated with the corporate world, but it can be a powerful tool for reducing BS.

Martin reveals how cultivating empathy among leaders and employees can lead to more sensible and compassionate workplaces.


Segment 5: Martin's Hot Take on the Remote/On-Site Argument

As a renowned business thinker, Martin offers his unique perspective on the ongoing debate between remote and on-site work.

We discuss how the pandemic has reshaped work dynamics and what this means for the future of business operations.


We hope you enjoyed this eye-opening conversation with Martin Lindstrom. Remember, eliminating corporate BS starts with awareness and a commitment to change. By auditing your business, embracing purpose, and fostering empathy, you can create a workplace that makes common sense the common practice.

Resources
Connect with Martin: https://www.linkedin.com/in/lindstromcompany/

Read The Ministry of Common Sense: https://www.martinlindstrom.com/ministry-of-commonsense/

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