Regarding cross-functional alignment, there are two common problems marketing leaders face. The first is lead lag and value lag. Is lag helping you or hurting your ability to get more funding for marketing? The second is attribution. Is your attribution model creating infighting, or is it creating clarity? Join the conversation as Camela Thompson, VP of Marketing, CaliberMind, discusses cross-functional alignment problems and ideas to fix them. Show NotesConnect With:Camela Thompson: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.