Marketing leaders operate with a lean budget and must make long and short-term investments. Balancing both types of investment is critical; sadly, not all investments deliver the results we expect. When do you recognize when something's not working? And when do you decide to back off and move on to something else? Join the conversation as Camela Thompson, VP of Marketing, CaliberMind, discusses knowing. when to pivot from underperforming marketing investment. Show NotesConnect With:Camela Thompson: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.