Senior Director of Revenue Marketing at Alyce, Nina Butler, talks about how gifting is a great strategy to incentivize action from existing and potential customers. Much like many other marketing strategies, creating a successful gifting strategy requires an understanding of who your customer is. In this case, marketers need to look beyond their buyer persona - they need to find out what excites them outside of their 9 - 5. Nina Butler discusses this and more in today’s podcast. Show NotesConnect With: Nina Butler: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.