When it comes to marketing, it’s so easy to get overwhelmed. Have you tried different marketing techniques with little to no success? Learn the fundamentals of success in marketing from today’s guest, Tim Fitzpatrick, an entrepreneur/business owner with expertise in marketing and business growth. Tim has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. He started Rialto Marketing in 2013 and has been helping small business owners and entrepreneurs eliminate the confusion of marketing using an amazingly simple plan for growth. Listen up as Sharran and Tim talk about simplifying marketing and creating the right plan.“Success with marketing all starts with the fundamentals.”– Tim FitzpatrickIn This Episode:- The 3 fundamental marketing secrets- How do you identify your ideal client persona- Establishing a system for gathering testimonials- Using the storytelling framework in crafting your message- The multiplier effect of content repurposing - How do you create a marketing plan- The 8 primary channels to get you to where you want to be- What metrics should you measure- Assessing the effectiveness of your planResources:- Rialto Marketing for Business School Listeners Connect with Tim Fitzpatrick:- Website- Twitter- Facebook- Pinterest- LinkedIn- YouTubeConnect with Sharran:- Website- LinkedIn- Facebook- Instagram- Twitter