Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Flavilla Fongang, CEO of award-winning creative agency 3 Colours Rule and award-winning Founder at GTA - Black Women In Tech.Having a great brand always makes selling and marketing significantly easier. It also makes your marketing budget much more effective.Most marketers understand the importance of branding, so why is branding still such a challenge for so many of them?Today, Flavilla discusses why you should build a marketing strategy before executing your product or service, along with some proven tactics to maximize your marketing activities.Highlights include:- How much of marketing is strategy versus execution?- What are the most important ingredients for a great marketing strategy?- How to amplify your marketing activities by using the right technology, even if you have a limited budget.- The approach to targeted content for specific audience segments.- Why your brand and customer retention are intertwined.- Balancing client retention and client acquisition.- Best practices with B2B podcast marketing.- Cost-effective ways marketers can research their own brand, markets and competitors.Resources mentioned:- Dots Oyeboluhttps://www.linkedin.com/in/oyebilan/- Flavilla Fonganghttps://www.linkedin.com/in/flavillafongang/?originalSubdomain=uk- GTA Black Women in Tech | LinkedInhttps://www.linkedin.com/company/gta-black-women-in-tech/- GTA Black Women in Tech | Websitehttps://theblackwomenintech.com/- Google Analyticshttps://analytics.google.com/analytics/web/- Semrushhttps://www.semrush.com/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia