In this engaging conversation, Mark Yeramian, Co-Founder and CEO of Moast shares his journey from running a boutique digital services agency to founding Moast, a platform designed to leverage user-generated content (UGC) to enhance e-commerce experiences. The discussion reveals the profound impact of UGC on consumer purchasing decisions and introduces the concept of "User Generated Marketing" (UGM).Key Takeaways:(1:35) Mark Yeramian discusses his career background and the evolution from a digital services agency to creating Moast.(3:10) Insights into how 80% of consumers are influenced by user-generated content in their purchasing decisions.(7:11) The importance of storytelling in UGC to create authentic shopping experiences.(14:32) Leveraging UGC for not just acquisition but also retention and advocacy to enhance revenue from within.(20:14) Exploration of innovative ways to integrate UGC into e-commerce platforms, enhancing user engagement and trust.(22:59) Discussion on integrating UGC effectively on e-commerce platforms to enhance authenticity and customer trust.(23:32) Future plans for Moast, including the development of a Shopify app to facilitate UGC integration for e-commerce brands.Resources Mentioned:Mark Yeramian -https://www.linkedin.com/in/markyeramian/?originalSubdomain=caMoast | LinkedIn -https://www.linkedin.com/company/moasthq/Moast | Website -http://www.moast.io/Insightful Links:https://getflowbox.com/blog/user-generated-content-strategy/ https://sproutsocial.com/insights/user-generated-content-guide/ https://www.linkedin.com/pulse/rise-user-generated-content-marketing-blueticksocial/ https://cloudinary.com/guides/user-generated-content/strategies-for-user-generated-content-seven-key-steps Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing