Join Dots Oyebolu as he talks with Neil Patel, Co-Founder of Neil Patel Digital, renowned for his expertise in digital marketing and as a New York Times best-selling author.In this episode, Neil shares his vast experience in digital marketing, discussing trends, strategies and the evolution of content formats in the fast-paced digital landscape. He emphasizes the importance of focusing on customer-centric approaches and leveraging diverse channels for brand building and audience engagement.Key Takeaways:(02:10) Neil Patel’s journey as a serial entrepreneur and digital marketing expert.(04:45) Building brand equity ethically in the digital age.(07:12) Embracing international marketing strategies and understanding diverse markets.(09:18) Shifts in social media trends and the rise of Instagram in B2B marketing.(11:11) Popular content formats and their effectiveness in social media engagement.(15:03) Neil’s favorite marketing metrics and their significance.(17:57) The importance of E-E-A-T guidelines in content creation, especially with AI integration.(21:04) Strategies and insights on promoting and marketing podcasts effectively.(22:00) Choosing between starting a blog or a podcast for small businesses.Resources Mentioned:Neil Patel -https://www.linkedin.com/in/neilkpatel/Neil Patel Digital | LinkedIn -https://www.linkedin.com/company/npdigital/NP Digital | Website -https://npdigital.com/Neil Patel’s Blog -https://neilpatel.com/blog/Insightful Links:https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2024/https://www.brandwatch.com/blog/top-digital-marketing-trends/https://marketinginsidergroup.com/content-marketing/the-future-of-digital-marketing-predictions-trends/https://digitalmarketinginstitute.com/blog/key-digital-marketing-trends-for-2024Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing