Join Dots Oyebolu as he welcomes Harry Morton, Founder of Lower Street Media, to discuss the intricate world of enterprise-branded podcasts and how they can unlock potential in the marketing sphere.Key Takeaways:(01:22) Harry shares his childhood fascination with audio, leading to his career in podcasting.(03:56) Enterprise-branded podcasts have a unique potential to engage niche audiences.(07:49) Why podcasting’s strength lies in resonance rather than broad reach.(11:26) Identifying and tailoring podcast formats to specific enterprise objectives.(14:38) Strategies for increasing podcast listenership by focusing on content quality and targeting.(18:55) Effective channels for promoting podcasts within the listener’s existing habits.(24:58) Relevance in podcasting can be based on topic or demographic targeting.(32:20) Operational strategies for diverse teams in creating impactful brand podcasts.Resources Mentioned:Harry Morton - https://www.linkedin.com/in/harrymorton/?originalSubdomain=ukLower Street Media - https://lowerstreet.co/Brand Podcast Summit - https://www.brandpodcastsummit.com/Insightful Links:https://castdesk.com/blog/7-tips-for-starting-a-successful-corporate-podcast/ https://www.forbes.com/sites/forbesagencycouncil/2021/11/09/14-essential-tips-for-sta rting-a-branded-podcast-target-audiences-will-love/?sh=2de265506ec2  https://www.bcast.fm/blog/podcast-marketing-strategy  Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing