Join Dots Oyebolu as he welcomes Purna Virji, Principal Consultant of Content Solutions at LinkedIn, for an in-depth discussion on high-impact B2B content marketing and leveraging thought leadership narratives. Discover the strategies and insights Purna has garnered through her extensive career in marketing, from journalism to digital marketing and beyond, to enhance your content marketing efforts.Key Takeaways:(00:38) Introduction to Purna's expertise in B2B content marketing and thought leadership.(01:23) Purna's transition from journalism to a leading role at LinkedIn.(02:34) Overview of Purna's book on strategic, actionable content marketing insights.(05:03) The shift from marketer-focused to audience-needs content creation.(06:27) Emphasis on understanding the audience beyond basic personas.(09:32) The challenge of engaging B2B audiences over long sales cycles.(13:50) Importance of inclusivity in reaching a diverse audience.(21:37) Selecting the most effective channels for content distribution.(35:58) The value of using multiple voices for broader thought leadership impact.(38:35) Amplifying content through employee engagement as brand evangelists.Resources mentioned:Purna Virji -https://www.linkedin.com/in/purnavirji/LinkedIn -https://www.linkedin.com/company/linkedin/High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective -https://www.amazon.com/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608432Insightful Links:koganpage.com/marketing-communications/high-impact-content-marketing-9781398608436 https://hub.uberflip.com/uberflip-blog-posts/5-psychological-hacks-for-high-impact-content-marketing https://contentmarketinginstitute.com/articles/thought-leadership-content-strategy https://nytlicensing.com/latest/methods/getting-started-thought-leadership-content-marketing/ https://www.postbeyond.com/blog/guide-how-to-create-thought-leadership-content/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing