20 min listen
The Changing Role of the Executive CMO -- Neil Heckman // breakfast consulting
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
The Changing Role of the Executive CMO -- Neil Heckman // breakfast consulting
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
15 minutes
Released:
Sep 22, 2022
Format:
Podcast episode
Description
Neil Heckman, Founder of Breakfast Consulting, discusses the evolution of the executive CMO role. Ideally, the role of a CMO is to be the voice of the brand they’re representing and to essentially get the brand out there. However, at different stages of a company's growth, different skill sets are needed and that has led to the decreasing tenure of the CMO over the last 10 years. Today, Neil talks about the changing role of the executive CMO. Show NotesConnect With:Neil Heckman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Sep 22, 2022
Format:
Podcast episode
Titles in the series (100)
eCommerce Secrets that Get Paid Social Ads to Perform (Part 2) -- Timothy Brown // Huckberry by MarTech Podcast ™ // Marketing + Technology = Business Growth