The ability to mentally zoom in and out of different metrics in Amazon influences how strong of an Amazon PPC-er you are. In this episode, Clement Hynaux, a campaign manager at Ad Badger, explains the Macro Micro Macro mental model and an example of how it applies to common metrics like Total ACOS. Tune in to learn how to begin using this approach yourself.
We’ll see you in The PPC Den!
? Highlights ​​

0:00 Snail joke
2:21 Meet Clement Hynaux, Ad Badger Campaign Manager
3:55 Don’t be tricked by account averages!
7:40 Macro - Micro- Macro as a mental model for Total ACOS
15:24 How the Macro - Micro - Macro mental model works
21:07 Total ACOS example of zooming in and out
29:50 How this mental model works for all metrics
31:26 Steve Jobs's approach to wardrobe
32:24 How Ad Badger uses this in our Amazon PPC Software
36:56 How we use our software with Managed Services clients

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? Resources & Links

Evolving Thoughts: Total ACOS for Amazon Advertising 
RPSB: Still the Best Keyword Research Strategy?
Get Total ACOS Data with Ad Badger’s Amazon PPC Software
What’s a Mental Model? 
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin

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