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How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd

How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd

FromThe Marketing Intelligence Show


How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd

FromThe Marketing Intelligence Show

ratings:
Length:
28 minutes
Released:
Feb 23, 2022
Format:
Podcast episode

Description

When it comes to managing full-funnel performance marketing, we could learn a thing or two from Groupon.
In this episode, Samantha Lloyd, Global Head of Media at Groupon, will share how they drive sales with paid ads.
Tune in to learn how to:

Overcome the challenges of siloed performance marketing data
Manage full-funnel performance marketing in a global ecommerce company
Implement new performance marketing channels

Links mentioned in the episode:

Follow Sam on LinkedIn.
Start your free 14-day Supermetrics trial.
Follow Supermetrics on LinkedIn.
Follow Anna on LinkedIn.
Released:
Feb 23, 2022
Format:
Podcast episode

Titles in the series (72)

The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.