19 min listen
How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd
How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd
ratings:
Length:
28 minutes
Released:
Feb 23, 2022
Format:
Podcast episode
Description
When it comes to managing full-funnel performance marketing, we could learn a thing or two from Groupon.
In this episode, Samantha Lloyd, Global Head of Media at Groupon, will share how they drive sales with paid ads.
Tune in to learn how to:
Overcome the challenges of siloed performance marketing data
Manage full-funnel performance marketing in a global ecommerce company
Implement new performance marketing channels
Links mentioned in the episode:
Follow Sam on LinkedIn.
Start your free 14-day Supermetrics trial.
Follow Supermetrics on LinkedIn.
Follow Anna on LinkedIn.
In this episode, Samantha Lloyd, Global Head of Media at Groupon, will share how they drive sales with paid ads.
Tune in to learn how to:
Overcome the challenges of siloed performance marketing data
Manage full-funnel performance marketing in a global ecommerce company
Implement new performance marketing channels
Links mentioned in the episode:
Follow Sam on LinkedIn.
Start your free 14-day Supermetrics trial.
Follow Supermetrics on LinkedIn.
Follow Anna on LinkedIn.
Released:
Feb 23, 2022
Format:
Podcast episode
Titles in the series (72)
The SEO analytics process with Branko Kral by The Marketing Intelligence Show