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    Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics

    Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    Start listeningView podcast show

    Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    19 minutes
    Released:
    Dec 8, 2019
    Format:
    Podcast episode

    Description

    This weekend we're rebroadcasting our conversation with Doug Bell, the VP of Marketing at Searchmetrics, which is the global leader in SEO marketing and analytics, SEO optimization, social and content marketing. In today's episode, Doug is going to walk us through how he's developed his customer segmentation at Searchmetrics and how he matches the right customers with the right products. Show NotesConnect With:Doug Bell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Dec 8, 2019
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.