The fractional CMO model is on the rise, and this is the best time in history to position yourself as that. 
 
On today’s episode, host Mark de Grasse chats with Casey Stanton, founder of CMO Exponential, or https://cmox.co/about-cmox/ (CMOx) for short. CMOx is a fractional CMO company. What is a fractional CMO, you ask? It’s someone who acts as the Chief Marketing Officer for your company, but they’re hired as an outside consultant or contractor. Casey believes that, in this post-Covid world, we’re living in a blue ocean for fractional CMOs.
 
Listen in as he explains how you can make more money, work less, and have more freedom with this unconventional CMO model. 
 
IN THIS EPISODE YOU’LL LEARN:
How to effectively coordinate with sales teams as a fractional CMO
What previous experience is needed to own this role and excel at it
Which three qualities a fractional CMO should have
How to become the pioneer fractional CMO in your niche industry of choice

 
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
CMOx
fi.co/fast (FAST agreement)
Fractional CMO Community on Facebook

 
OUR PARTNERS:
Generate leads and improve sales with automated chatbots from Bot Builders
FREE trial of email and SMS marketing with Sendlane

Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).

 
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