Success From Within: A New Research From Bobsled & Stratably

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Success From Within: A New Research From Bobsled & Stratably

FromEcommerce Braintrust

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Length:

15 minutes

Released:

Aug 9, 2022

Format:

Podcast episode

Description

In today’s podcast, Kiri and Russ are promoting their upcoming research report “The 4 organizational factors driving Amazon success” in today's podcast. Register for the webinar or download the report next week! Make sure you tune in to find out more!

Released:

Aug 9, 2022

Format:

Podcast episode

Titles in the series (100)

Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.

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Is Amazon Pay to Play? Our Latest Research With Analytic Index - Episode 261: In today’s podcast, we are talking with Mike Karlsven, about the new report “In It To Win It” which is a collaboration between Bobsled and Analytic Index. The report was launched just last week, and Kiri and Mike discuss the basis of the report,... by Ecommerce Braintrust
32 min listen
The Amazon Way - What’s Changed, What Has Stayed the Same: In today’s podcast, we are talking with John Rossman about his consulting company, his first book, the Amazon principles and so much more! Make sure you tune in to find out more! John Rossman is a business strategist, operator and... by Ecommerce Braintrust
27 min listen
The Future of Commerce? Themes From Visions 22 - Episode 246: In today’s podcast, we are talking with Phillip Jackson and Brian Lange from Future Commerce, a retail media and research brand. Kiri, Philip, and Brian are discussing VISIONS 22, the new extensive audiovisual trends report by Future Commerce.... by Ecommerce Braintrust
32 min listen
Only 21% Of Brands Are Happy With How They Spend Their Ad Budget. Why? - Episode 241: In today’s podcast, Kiri gives a quick overview of the current state as well as the new model for media allocation that has been developed at Bobsled - allocating by the stage of the marketing funnel that your brand wants to target. After that, you... by Ecommerce Braintrust
21 min listen
Why Your Brand Needs A TikTok Account - Episode 248: In today’s podcast, we are talking with Paula Ersly, Head of Social Strategy at Acadia, who has been working in social media strategy for over seven years, with a focus on organic channel management and creative execution that drives engagement. She... by Ecommerce Braintrust
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Answers to Your Top Asked Questions About Vendor Central - Part 1: In today’s podcast, we are talking with João Couceiro (Kow-Sero) da Costa who is based in Portugal and is a Client Project Manager at Bobsled. Previously at Amazon, he worked in 2 major departments: Global Catalog Operations and Retail Account... by Ecommerce Braintrust
17 min listen
Retail Media Deep Dive Series: Paulo Cesar Bacarin Filho, from Tom’s of Maine: In today's podcast, Kiri speaks with Paulo Cesar Bacarin Filho, eCommerce team leader at the personal care brand Tom’s of Maine, for our “Retail Media Deep Dive” series. Tom’s of Maine is part of the Colgate-Palmolive umbrella and is a market... by Ecommerce Braintrust
28 min listen
Retail Media Deep Dive Series: Christina Kranz-Kissel - Episode 263: In today’s podcast, we are talking with Christina Kranz-Kissel, about Retail Media. Christina has 16 years of experience in ecommerce, and shares some of her insights about RMNs, campaigns, budget, planning, and more! by Ecommerce Braintrust
22 min listen
Retail Brands Are Planning Fewer Discounts This Prime Day - Episode 245: In today’s podcast, Kiri shares the poll results around what brands plans are for Prime Day and projections on this year’s event. Amazon’s Prime Day has been set for July 12 and 13th this year, giving brands a short window to put in place the... by Ecommerce Braintrust
14 min listen
Get Answers to Your Top Asked Questions About Vendor Central - Part 2 - Episode 250: In today’s podcast, we are talking with João Couceiro (Kow-Sero) da Costa who is based in Portugal and is a Client Project Manager at Bobsled. Previously at Amazon, he worked in 2 central departments: Global Catalog Operations and Retail Account... by Ecommerce Braintrust
20 min listen
Amazon Is Looking More Like A Social Media Platform. Here’s How Brands Can Benefit. - Episode 257: In today’s podcast, Kiri talks about how Amazon is looking more like a social media platform, how much it’s now dedicated to video content, lifestyle content, and influencer content, and what tools she is recommending to brands to use to their... by Ecommerce Braintrust
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Takeaways from Kantar’s Digital Commerce Conference - Episode 247: In today’s podcast, we are talking with Celia Van Wickel, Kantar’s eCommerce and digital commerce expert, leading syndicated insights focused on digital commerce trends, including last-mile delivery players and Amazon. Celia and Kiri talk about... by Ecommerce Braintrust
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Kiri Reflections on Ad Age 40 Under 40 Award - Episode 259: Last week, Kiri was announced as an honoree for Ad Age 40 under 40. In this podcast, she shares a few lessons she learned along the way since she founded Bobsled seven and a half years ago. These lessons may be helpful for anyone looking to find their... by Ecommerce Braintrust
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Amazon Marketing Cloud - Episode 242: In today’s podcast, Kiri and Ross give their first thoughts about Amazon Marketing Cloud, a new tool, which was introduced by Amazon recently. Make sure you tune in to find out more! Ross Walker is a Senior Advertising Manager at Bobsled, an... by Ecommerce Braintrust
22 min listen
Success From Within: A New Research From Bobsled & Stratably: In today’s podcast, Kiri and Russ are promoting their upcoming research report “” in today's podcast. Register for the webinar or download the report next week! Make sure you tune in to find out more! by Ecommerce Braintrust
15 min listen
The Digital Shelf for CPG brands 2022 - Episode 260: In today’s podcast, we are talking with a returning guest, Andrew Lipsman, about the Insider Intelligence report he authored entitled Digital Shelf for CPG brands 2022. Make sure you tune in to find out more! Andrew Lipsman is a Principal... by Ecommerce Braintrust
25 min listen
1 Year On: The Amazon Maturity Matrix - Episode 284: The episode features Kiri's conversation with Caroline Adams, Senior Strategic Account Manager at Acadia, where she manages clients who trust Acadia to grow and manage their Amazon sales channels. They recap the Amazon Maturity Matrix, a research... by Ecommerce Braintrust
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Are “Gray Hat” Amazon Growth Tactics Worth It?: INTERVIEW BY JULIAN GALINDO WITH MATT GALLAGHER by Ecommerce Braintrust
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Amazon Fulfilment 101: Operational Best Practices - Episode 253: In today’s podcast, Kiri is joined by Thales Ferreira, Project Manager at Bobsled. They cover Thales’s previous experience with working with managing sourcing products abroad and all the logistics hurdles of bringing them to the US to sell on... by Ecommerce Braintrust
26 min listen
The death of DTC? Not so fast. - Episode 256: In today’s podcast, Kiri is once again joined by Calvin Lammers, the SVP of eCommerce at TRUFF. They are discussing the DTC model, what it used to be, is this the end of it, and what they see in the future of DTC. Make sure you tune in to find out... by Ecommerce Braintrust
31 min listen
Amazon Advertising Strategies for Seasonal Products - Episode 244: Ross Walker, Senior Advertising Manager at Bobsled, an Acadia Company, joins Kiri Masters on the podcast today to discuss his point of view on seasonal demand for categories and products. by Ecommerce Braintrust
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An Amazon Live Success Story With James Thompson From Nutrabolt (C4 Energy) - Episode 274: In today’s podcast, we are speaking with James Thompson, the SVP of Performance and eCommerce for Nutrabolt overseeing digital globally for the C4 Energy, Cellular, and Xtend brands. Make sure you tune in to find out more! With more than 15 years of... by Ecommerce Braintrust
21 min listen
Working With Influencers to Drive Retail Sales - Episode 255: INTERVIEW WITH PAULA ERSLY by Ecommerce Braintrust
20 min listen
Introduction to CDPs (Customer Data Platforms) with Seth Hirsch - Episode 270: In today’s podcast, we are talking with Seth Hirsch, Head of Analytics at Acadia, where he serves as a translator between Acadia’s number-crunching analysts and the clients themselves, explaining client needs to the analysts and data-driven... by Ecommerce Braintrust
25 min listen
The Future of Retail Media, With Andrew Lipsman of Insider Intelligence - Episode 287: Kiri speaks with retail industry analyst Andrew Lipsman who is a prolific researcher and thinker on the topic of retail media. Kiri and Andrew discuss the potential of in-store retail media, whether retailers could band together to challenge... by Ecommerce Braintrust
23 min listen
Before You Buy A Customer Data Platform, Listen To This - with Seth Hirsch - Episode 271: In today’s podcast, we are continuing our conversation about CDPs with Seth Hirsch, Head of Analytics at Acadia, where he serves as a translator between Acadia’s number-crunching analysts and the clients themselves, explaining client needs to the... by Ecommerce Braintrust
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Google Marketing Live 2022 - Episode 243: Chad Crowe, Partner and Head of Operations at Acadia, joins Kiri Masters on the podcast today to recap his takeaways from Google Marketing Live 2022. by Ecommerce Braintrust
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Retail Media 101 - Opportunities and Challenges for Traditional CPGs - Episode 262: In this episode, Kiri shares a recap of her presentation on a Forum for Retail Sales Leaders for CPG brands. Make sure you tune in to find out more! by Ecommerce Braintrust
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Amazon Prime Fall Deal Event - How To Prepare - Episode 258: Kiri, Damiano, and Logan are talking about the Amazon Prime Fall Deal Event which is expected to happen in the first half of October. They are talking about Prime Day preparation on the PPC and organic side of things as well. Make sure you tune in to... by Ecommerce Braintrust
38 min listen
Retail Media Deep Dive: Matt Krueger, EastPoint Sports, and Matt Volk, KEEN - Episode 267: Today Kiri speaks with two guests, Matt Krueger, Vice President of Digital (Amazon & DTC), at EastPoint Sports, and Matt Volk, Director of Performance and Analytics for Pure Play at KEEN. They discuss retail media. Make sure you tune in to find... by Ecommerce Braintrust
35 min listen

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Success From Within: A New Research From Bobsled & Stratably

Success From Within: A New Research From Bobsled & Stratably

Description

Titles in the series (100)

More Episodes from Ecommerce Braintrust

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