Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Championing Retail Media In An Enterprise CPG: Paras Shah, Georgia Pacific - Episode 279

Championing Retail Media In An Enterprise CPG: Paras Shah, Georgia Pacific - Episode 279

FromEcommerce Braintrust


Championing Retail Media In An Enterprise CPG: Paras Shah, Georgia Pacific - Episode 279

FromEcommerce Braintrust

ratings:
Length:
32 minutes
Released:
Feb 28, 2023
Format:
Podcast episode

Description

In today’s episode, Kiri speaks with Paras Shah, director of omnichannel shopper marketing, retail media & consumer promotions at Georgia Pacific. They speak about retail media, how Georgia Pacific adopted RMNs, and more. Make sure you tune in to find out more! Georgia Pacific is a paper company that manufactures household names including Quilted Northern toilet paper, Angel Soft toilet paper, Brawny® paper towels, Sparkle® paper towels, Dixie plates & cups, and Vanity Fair napkins.
Released:
Feb 28, 2023
Format:
Podcast episode

Titles in the series (100)

Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.