This episode is brought to you by Yotpo.   “There's a lot more good in this world than there is bad,” says Jordana and asks people to focus on the positive. In part 2, Jordana Guimaraes, Co-Founder of Fashinnovation, continues talking about how communication can help you in your business and personal life. Jordana’s new book “It Can Be You: Humanizing Homelessness” strives to humanize homelessness by telling stories about how people became homeless. She simply reaches out to founders and other people regarding attaining speakers for her events through direct cold email. According to her, Founders & CEOs are entrepreneurial, mission-driven people who love to listen if approached with a great business idea. She believes having a mission and persistence in your journey are vital. She discusses: * Jordana and her husband through hard times * Wine talks * The NYLON project * The premise behind her book * Events coming up * How she reaches out to people * Being persistent Join Ramon Vela and Jordana Guimaraes as they break down the inside story on The Story of a Brand. For more on Fahinnovation, visit: https://fashinnovation.nyc/ For more on her book, “It Can Be You: Humanizing Homelessness,” visit Amazon. Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now. * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand And turn your one-time shoppers into lifelong brand lovers.