**This episode is brought to you by CommerceFocused Media and Yotpo**   “You have to want it more than anything” according to Sarah, that's the reality of entrepreneurship. In part 2, Sarah Gibson Tuttle, Founder and CEO of Olive & June, says that it's vital to have the grit, hustle, and the "burning desire" to start a business.   Sarah says that the brand's image embodies the founder's personality. In her case, she has two personalities, but mostly she believes she’s a giver. She likes to support people around her. She's loyal and also dedicated at the same time.   Sarah suggests that newcomers to the brand first try their Mani System. Lastly, the brand is inclusive, and their community is open to everyone, including men who love self-care.   She talked about:   * Their special products * Olive & June logo * Two sides of her personality * Her advice or words of wisdom * Manicure system * Community and free shipping * Men & manicures   Join Ramon Vela and Sarah Gibson Tuttle as they break down the inside story on The Story of a Brand.   For more on Olive & June, Visit: https://oliveandjune.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.   As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.   Want to know more? Visit https://yotpo.com/storyofabrand    And turn your one-time shoppers into lifelong brand lovers.