In today’s podcast, Kiri talks with a recurring guest, Ross Walker, Sr. Paid Media Manager at Acadia. Kiri and Ross recapped the trends and themes observed during Prime Day 2022, noting the competitiveness of tentpole events, the strong conversion rate that helped balance ad performance, and the significance of PD and PEAS as the biggest days on Amazon. They discussed the likelihood of another Prime Early Access Sale event in 2023, and new tools which are available for ads in 2023 such as AMC reports on complementary ASINs and custom audiences based on "add to cart" data. Make sure you tune in to find out more! Ross manages the advertising strategies for many of Bobsled’s large and enterprise brands. Ross has been in e-commerce and digital marketing for over six years, primarily focusing on Amazon for the last 5 years. He is based in Toronto Canada and is a massive data and advertising nerd.