Heather Ripley is the CEO and founder of Ripley PR, as well as the founder and CEO of Orange Orchard PR. She authored the book Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Business. She has also helped implement successful PR initiatives for several high profile clients with popular publications such as Entrepreneur Magazine, Franchise Times, The Wall Street Journal, The New York Times and Forbes, to name a few.  In this episode, we talked about the difference between marketing and PR, effective PR on a limited budget, choosing the right PR agency...