19 min listen
When Your Ideas Stick, People Buy
ratings:
Length:
13 minutes
Released:
Jul 8, 2007
Format:
Podcast episode
Description
In this week's episode of the Advanced Selling Podcast, Bill Caskey
interviews a special guest, Dan Heath, the author of the
Made to Stick. He joins us today to share
his insights on helping OTHERS understand your ideas and helping YOU communicate them better. It seems in most sales training, we talk about communication skills, but spend little time talking about the thinking behind communicating ideas. Dan has researched why/how some ideas stick and others don't. And since professional selling revolves around how compelling you make your ideas for the prospect, Dan was the perfect guest. These are skills that you can learn and apply immediately to your sales strategies to help increase sales. Make sure to go buy Dan's book, Made to Stick. Why Some Ideas Survive and Others Die.
interviews a special guest, Dan Heath, the author of the
Made to Stick. He joins us today to share
his insights on helping OTHERS understand your ideas and helping YOU communicate them better. It seems in most sales training, we talk about communication skills, but spend little time talking about the thinking behind communicating ideas. Dan has researched why/how some ideas stick and others don't. And since professional selling revolves around how compelling you make your ideas for the prospect, Dan was the perfect guest. These are skills that you can learn and apply immediately to your sales strategies to help increase sales. Make sure to go buy Dan's book, Made to Stick. Why Some Ideas Survive and Others Die.
Released:
Jul 8, 2007
Format:
Podcast episode
Titles in the series (100)
Jump Starting Stalled Deals: In this week's episode of the Advanced Selling Pocast, Bill Caskey and Bryan Neale discuss stalled deals. A lot of sales people find themselves stuck in the middle of a deal, where they have the potential buyer interested in their product or service,... by The Advanced Selling Podcast