In this week's episode of The Advanced Selling Podcast, Bill Caskey
and Bryan Neale discuss the knack of having good, truthful conversations
with your prospect. What should you listen for? How can you find the heart
of their problems and reasons for buying? Listening should be a big part of
any sales strategy consequently, they discuss how much sales people should
talk, and how much they should listen. Bill and Bryan act out (they're
always acting out) these teachings, so that you can apply them to your
selling strategies immediately.