In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale talk about a circumstance that lots of sales forces struggle with, the notion of who controls the sales process. Bill and Bryan riff on such things as correct mindset, correct language, and what your ideal sales process is if you were to create it from scratch. This is definitely one area where most sales people fall short! If you have a sales question you want answered, make sure you send a short voice memo question to listener@advancedsellingpodcast.com and we'll take it on in an upcoming episode.