27 min listen
71: Attention, immersive storytelling and the metaverse
FromCampaign podcast
ratings:
Length:
20 minutes
Released:
Dec 9, 2021
Format:
Podcast episode
Description
Advertising has always been focused on getting people to the front door of a business, but with creativity in decline and the media continuing to fragment, is adland too focused on just getting people to see the ad? Is reach and frequency more valuable than attention? Experts in media and marketing, including Snap's Jed Hallam, Craft Media's Jen Smith and Vodafone's Maria Koutsoudakis join Campaign's Arvind Hickman to discuss measurement, the value placed on attention, immersive storytelling and the metaverse. See acast.com/privacy for privacy and opt-out information.
Released:
Dec 9, 2021
Format:
Podcast episode
Titles in the series (100)
The Marketing Mind 6 - taste in advertising: Our February episode is hosted by Rachel Barnes and features David Bain, planning partner at BMB, and Marketing’s features editor Rebecca Coleman. This month, it's all about good and bad taste marketing, how that's changed and what the immediacy of pub... by Campaign podcast