4 min listen
#277: How internal change agents drive successful digital transformation, with Adam Chen CMO of The Amenity Collective
#277: How internal change agents drive successful digital transformation, with Adam Chen CMO of The Amenity Collective
ratings:
Length:
26 minutes
Released:
Sep 9, 2022
Format:
Podcast episode
Description
Today we’re going to talk about the role of change agents in digital transformation. To help me discuss this topic, I’d like to welcome Adam Chen, Chief Marketing Officer at Amenity Collective. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Released:
Sep 9, 2022
Format:
Podcast episode
Titles in the series (100)
#5 Branding for Differentiation and Competitive Advantage: While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands think beyond purely aesthetic or surface differentiation and find ways to meaningfully occupy an idea in their consumer's minds. by The Agile Brand™ with Greg Kihlstrom